Epiq

Launching and Advocating for a Global B2B Brand

Role: Lead Visual Designer

11/2017 – 05/2020

Illustration for client advisory board email

“Jilian is one of the best designers I have worked with. She is creative and innovative while also being flexible and commercially aware. She takes the time to understand what you are trying to achieve, what the restrictions are and gets to the heart of the brief — often without an actual brief. And then comes back with exactly what you were looking for.”

— Kate Giblin, former Director, International Marketing at Epiq

How it started

In 2017, Epiq Systems and DTI merged to form a new company, Epiq. A new company, a new name, and therefore — a rebrand.

Epiq is a global legal services provider. As a member of its corporate marketing team, my colleagues and I partnered across six time zones to create consistently smart, modern, professional, and in-brand marketing communications. Designs were customized to fit local markets across North America, EMEA, and APAC, speak to various industries, and function within multiple media environments.

Logo, benefit, brand.

The new visual branding focused on a two-word benefit statement and “epic” imagery. Launching the Epiq brand included:

working with an external branding agency
contributing to new brand guidelines
improving agency-created templates
providing graphic design critique to marketing managers and contractors.
on-boarding and managing two graphic design contractors. Together, we rebranded 47 pieces of multi-page collateral and 21 PowerPoint decks.

Advocating for the Epiq brand

directing three creative contractors on a project-by-project basis
hosting internal brand training and alignment meetings
rebranding assets obtained from acquisitions
collaborating on booth concepts and designing deliverables for events, including Legalweek and Mass Tort Made Perfect
sourcing and designing brand-compliant imagery for social media and weekly blog posts
designing new white papers, infographics, case studies, multi-page brochures, magazines, print and digital ads, and other marketing communications.

Once the brand was launched, my focus shifted to:

My take on working at Epiq:

Epiq was a dynamic work environment. Global time zones, acquisitions, designing for six or more marketing managers and multiple internal teams—it kept me nimble. It was also a great lesson in advocating for brand standards, versus simply following brand guidelines. This experience has helped me serve well.